The original sea fish deadbait, and still one of the best, herring have a fantastic pedigree for catching big pike and are extremely versatile. We source only the perfect sized herring for pike fishing, making them suitable for a wide range of different applications.

Herring are a relatively oily fish, similar to sardines, but with a much tougher skin. Herring can also be flavoured and coloured easily using our exclusive bait dyes and oils to create a truly unique bait.