Powerbaits new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkleys Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.